- Eliza Randall
- 0 min read
Publishing with BookLocker: An In-Depth Review
Table of Contents
Self-publishing offers authors more control than ever before, and platforms like BookLocker position themselves as an affordable, author-friendly alternative to larger companies. Founded in 1998, BookLocker is one of the older players in the self-publishing industry, with a reputation for simplicity, lower upfront costs, and quick turnaround times. It’s particularly attractive for first-time authors who want a straightforward path to publishing without overwhelming packages or high fees.
Unlike many competitors, BookLocker emphasizes efficiency and affordability. The company offers print-on-demand services, eBook distribution, and access to major online retailers such as Amazon, Barnes & Noble, and Apple Books. Its selling points include fast publishing timelines, a money-back guarantee on setup fees, and a focus on quality over upselling, a contrast to larger vanity-style publishers.
This review takes a closer look at BookLocker’s pros, cons, pricing, distribution, royalties, and overall effectiveness. We’ll also compare how it stacks up against bigger names like BookBaby, IngramSpark, and Amazon KDP to see if it’s the right publishing partner for you.
✅ PROS | ⛔ CONS |
Lower setup fees compared to many competitors | Smaller distribution network than PublishDrive or D2D |
Quick turnaround times (as fast as 4–6 weeks) | Limited marketing support and promotional tools |
Money-back guarantee on setup fees | Fewer print options than IngramSpark or Blurb |
POD + eBook publishing included | Website and interface feel outdated |
Strong author-friendly reputation (no aggressive upselling) | Royalties slightly lower than going direct with KDP |
✅ Pros of BookLocker
Lower Setup Fees: Compared to platforms like BookBaby or Outskirts Press, BookLocker is significantly more affordable. Setup fees are lower, making it a more accessible choice for first-time or budget-conscious authors.
Quick Turnaround Times: BookLocker prides itself on efficiency. Authors can typically expect their books to be ready for sale in as little as 4–6 weeks, which is faster than many competitors that take several months.
Money-Back Guarantee: One of BookLocker’s standout features is its risk-free guarantee. If authors are not satisfied during the early stages of setup, they can request a refund of their setup fees. This is rare in the industry and signals confidence in their process.
POD + eBook Publishing: BookLocker includes both print-on-demand and eBook distribution in its services, allowing authors to reach multiple formats and audiences without extra complications.
Author-Friendly Reputation: BookLocker has built a reputation for not aggressively upselling authors on unnecessary services. Many competitors push expensive editing, marketing, or publicity packages, while BookLocker takes a simpler, more transparent approach.
⛔ Cons of BookLocker
Smaller Distribution Network: While BookLocker distributes to major players like Amazon, Barnes & Noble, and Apple Books, its reach is more limited compared to aggregators like Draft2Digital or PublishDrive, which cover hundreds of international channels.
Limited Marketing Support: BookLocker provides only minimal marketing tools, leaving most of the promotional work to the author. Those seeking robust marketing packages may find it lacking compared to BookBaby or hybrid publishers.
Fewer Print Options: Blurb and IngramSpark offer a wider range of print formats (e.g., specialty paper, hardcover with dust jackets, magazines). BookLocker’s options are more standard, which may not suit authors with design-heavy books.
Outdated Website: The BookLocker website and author interface feel somewhat dated compared to modern self-publishing dashboards, which may affect ease of use for tech-savvy authors.
Royalties Slightly Lower than Direct KDP: While competitive, royalties through BookLocker are slightly less than publishing directly on Amazon KDP, due to distribution and handling fees.
Quick Overview of BookLocker’s Services
BookLocker keeps its publishing model simple and author-friendly, focusing on affordability and speed rather than overwhelming add-ons. While it lacks some of the bells and whistles of larger platforms, it covers the essentials for authors who want to get their books into print and online stores quickly.
- Manuscript Preparation: Authors submit manuscripts in Microsoft Word or PDF. Basic formatting checks are included, though authors are responsible for professional editing.
- Print-on-Demand (POD): Offers paperback and hardcover options with black-and-white or color interiors. Focused on standard trade formats rather than specialty print styles.
- eBook Conversion & Distribution: BookLocker converts manuscripts into EPUB and MOBI formats for eBook distribution. Titles are distributed to major stores like Amazon (Kindle), Barnes & Noble (Nook), Apple Books, and Kobo.
- Distribution: Print books are distributed through IngramSpark, making them available to Amazon, Barnes & Noble, and other online bookstores. eBooks reach the top digital platforms, though the network is smaller compared to aggregators like PublishDrive.
- Marketing & Promotion: Limited marketing tools; authors receive guidance but must handle most promotion independently. No bundled marketing packages like those offered by BookBaby.
- Guarantee & Support: Unique money-back guarantee on setup fees if authors are not satisfied. Direct access to a small, experienced support team rather than large call centers.
BookLocker’s services are designed for authors who value transparency, affordability, and efficiency, especially those publishing their first book or looking for a straightforward publishing route.
Pricing and Revenue Model
BookLocker positions itself as a low-cost alternative to larger self-publishing companies, offering straightforward pricing with no aggressive upselling.
Setup fees work like this: Print + eBook Package: around $875 (includes POD setup, eBook conversion, and distribution). eBook Only: lower-cost option for authors focusing purely on digital.
Unlike BookBaby or Outskirts Press, which can charge thousands in publishing packages, BookLocker keeps upfront fees relatively affordable.
Royalties are slightly lower than publishing directly with KDP due to distribution cuts, but higher than some vanity presses that take larger shares. Authors typically earn 35%–50% of the list price on print book sales, depending on retailer discounts. For eBooks, authors retain 70% of net sales, comparable to Amazon KDP and Apple Books.
Payments
- Royalties are paid quarterly, with a minimum payout threshold (usually around $25).
- Payments are made by check or direct deposit depending on location.
Pricing Control
- Authors set their retail prices but must account for print costs and retailer discounts.
- Print costs are competitive with IngramSpark, though not as customizable.
Money-Back Guarantee
- BookLocker is one of the few publishers to offer a refund of setup fees if the author decides to withdraw early in the process. This reduces financial risk for first-time authors.
BookLocker’s model works best for authors seeking affordability and straightforward publishing without getting locked into expensive packages.
Publishing Timeline
One of BookLocker’s biggest advantages is its speed of publishing compared to larger self-publishing companies. Once an author submits their manuscript and files are approved, BookLocker can typically have a book available for sale within 4–6 weeks.
For print books, the process begins with formatting and file preparation, followed by proof copies for author approval. After sign-off, the book is made available through Ingram’s distribution system, which pushes it to Amazon, Barnes & Noble, and other online retailers. This step usually takes 2–3 weeks once the final files are ready.
For eBooks, the turnaround is even faster. Converted files are usually ready within a few days, and distribution to Kindle, Apple Books, Kobo, and Nook typically happens within one to two weeks.
Compared to platforms like BookBaby, which can take several months, BookLocker’s streamlined process is appealing to authors who want to get to market quickly. However, it’s worth noting that BookLocker’s simpler approach means fewer customization options than Blurb or IngramSpark.
BookLocker Storefront and Tools
BookLocker keeps things simple and functional when it comes to storefronts and author tools. Unlike larger platforms with flashy dashboards or consumer-facing marketplaces, BookLocker focuses on distribution and author support rather than building its own retail ecosystem.
BookLocker Online Bookstore
- Every title published through BookLocker is listed in its online bookstore, where readers can purchase directly.
- Authors typically earn higher royalties on direct BookLocker sales compared to third-party retailers, since fewer middlemen are involved.
- While functional, the storefront is relatively plain compared to the slicker consumer experiences offered by Amazon or Apple Books.
Author Dashboard
- The interface is basic but practical. Authors can track sales, manage files, and update book details.
- It lacks some of the real-time analytics and marketing dashboards seen in platforms like PublishDrive or Apple Books.
Promotional Tools
- BookLocker does not provide advanced promotional features like ad campaigns, preorder management, or pricing tools.
- Authors are encouraged to handle marketing independently, though BookLocker does offer general publishing advice and resources.
Support & Guidance
- A smaller operation compared to BookBaby or IngramSpark, BookLocker provides personalized email support rather than large-scale call centers.
Overall, BookLocker’s tools are best suited for authors who want simplicity and direct sales options, without the distractions or upselling common in larger publishing platforms.
Distribution
BookLocker provides solid, though not extensive, distribution options. Its reach is built primarily on IngramSpark’s network for print and partnerships with major digital retailers for eBooks. While not as wide as Draft2Digital or PublishDrive, it covers the essentials that most authors need.
Print Distribution
- Through Ingram, BookLocker titles are made available to major online bookstores including Amazon, Barnes & Noble, and Books-A-Million.
- Independent bookstores can also order copies through Ingram’s catalog, though availability doesn’t always translate to shelf placement.
eBook Distribution
- BookLocker distributes to Amazon Kindle, Apple Books, Kobo, and Barnes & Noble Nook, covering the largest global eBook markets.
- Conversion into EPUB and MOBI formats is included, making books accessible across multiple devices.
BookLocker Storefront
- In addition to third-party retailers, authors’ books are listed in the BookLocker bookstore, where they often receive higher royalty percentages.
Unlike PublishDrive or Smashwords (before its Draft2Digital merger), BookLocker does not distribute to hundreds of international or niche platforms. Authors looking for maximum global reach may need to supplement BookLocker with another aggregator.
In summary, BookLocker ensures authors get their books into all major sales channels, but its distribution network is smaller and less aggressive than larger self-publishing platforms.
Royalties
BookLocker’s royalty structure is straightforward, though slightly less competitive than publishing directly through platforms like Amazon KDP. For print books, authors generally earn between 35% and 50% of the retail price, depending on factors like printing costs and retailer discounts. This is in line with industry averages but a step below the higher royalties possible with direct Amazon publishing.
For eBooks, authors retain around 70% of the net sales price, which puts BookLocker on par with major platforms like Apple Books and Kobo Writing Life. However, because sales are funneled through third-party retailers, distribution fees are deducted before royalties are paid out. This makes the effective royalty slightly lower than publishing directly on those platforms.
One area where BookLocker differs from competitors is its direct bookstore sales. Authors who sell through BookLocker’s own online store often receive higher royalties than they would through Amazon or Barnes & Noble, since fewer intermediaries take a cut. This can be a small but meaningful benefit for authors who actively drive readers to purchase directly.
Payments are made quarterly, either by check or direct deposit, with a relatively low payout threshold. While the system lacks the real-time dashboards and frequent payouts offered by platforms like PublishDrive or Apple Books, it remains dependable and transparent.
In short, BookLocker’s royalties are fair but not industry-leading. Authors who value simplicity and don’t want to manage multiple direct accounts may find the trade-off worthwhile, while those chasing maximum profit margins may prefer going direct to Amazon KDP or combining BookLocker with other aggregators.
Customer Experience and Reviews
BookLocker has built a reputation for being straightforward and author-friendly, especially when compared to larger self-publishing companies that rely heavily on upselling. Many authors appreciate that the company focuses on delivering the basics—print and eBook publishing, distribution, and support—without pressuring them into expensive add-ons. This transparency has earned BookLocker a loyal following among writers who want a no-nonsense publishing partner.
One of the most frequently praised aspects is BookLocker’s speed and efficiency. Authors often highlight the relatively quick publishing timelines, with books going live in weeks rather than months. The money-back guarantee on setup fees is also well regarded, giving new authors confidence to try the platform without fear of being locked into a bad investment.
That said, reviews are not without criticism. Some authors find the website and dashboard outdated, making navigation less intuitive than more modern platforms like Kobo Writing Life or PublishDrive. Others note that BookLocker’s marketing support is minimal, leaving the burden of promotion squarely on the author’s shoulders. A few also mention that while royalties are fair, they are not as competitive as publishing directly through Amazon KDP.
Overall, BookLocker earns respect for its honesty, affordability, and professionalism. While it may not provide the most advanced tools or the broadest distribution network, many authors find its personalized support and lack of aggressive sales tactics refreshing in an industry that often feels exploitative.
9.5
Is BookLocker for You?
BookLocker is best suited for authors who want a simple, affordable, and honest publishing partner without the pressure of upsells or complicated packages. Its strengths lie in quick turnaround times, fair pricing, and a reputation for author-friendliness. First-time authors or writers on a budget may find it especially appealing, as the lower setup fees and money-back guarantee make it less risky than many competitors.
However, BookLocker is not the right fit for everyone. Authors who want extensive marketing services, advanced analytics, or maximum international distribution may find its offerings too limited. Similarly, those seeking specialty print options or higher royalties may be better off publishing directly with Amazon KDP, or pairing BookLocker with an aggregator like Draft2Digital or PublishDrive.
In short, BookLocker works best as a practical, no-frills solution for authors who value transparency and speed over bells and whistles.
FAQ: Publishing with BookLocker
Q: How much does it cost to publish with BookLocker?
The standard print + eBook package is about $875, with lower-cost eBook-only options available.
Q: What royalties can I expect?
Authors earn 35–50% on print sales and about 70% on eBook sales, with higher royalties available on direct BookLocker bookstore sales.
Q: How long does publishing take?
Most books are published within 4–6 weeks, making BookLocker faster than many competitors.
Q: Does BookLocker include editing or marketing?
No. Authors are responsible for their own editing and marketing, though BookLocker provides general guidance.
Q: Where will my book be sold?
BookLocker distributes print books via Ingram (Amazon, Barnes & Noble, Books-A-Million) and eBooks to major platforms like Kindle, Apple Books, Kobo, and Nook.
Q: Is there a risk if I change my mind?
BookLocker offers a money-back guarantee on setup fees, a rare feature in the industry.