- Jane Murphy
- 0 min read
BookBaby vs. Simon & Schuster
Table of Contents
Choosing the right publishing partner is one of the most important decisions an author can make. With so many options available, it’s crucial to understand the strengths and limitations of each company to determine which best suits your goals. In this article, we’ll compare two distinct publishing giants: BookBaby, a self-publishing service provider that offers authors full control over their projects, and Simon & Schuster, one of the world’s largest traditional publishers known for its prestigious reputation and professional support.
By examining key factors such as services offered, pricing, royalties, publishing timelines, marketing capabilities, print-on-demand (POD) services, and customer experiences, this comparison will help you weigh the benefits and drawbacks of each company. Whether you’re an aspiring author looking for creative freedom or seeking the credibility of a traditional publisher, this guide will provide valuable insights to help you make an informed decision.
Key Differences
- Publishing Model and Control
The primary difference between BookBaby and Simon & Schuster lies in their publishing models. BookBaby operates as a self-publishing platform, giving authors full creative control over every aspect of the publishing process. In contrast, Simon & Schuster is a traditional publisher that takes charge of the entire publishing journey, including editorial, design, production, and marketing. However, authors working with Simon & Schuster have less control over decisions like cover design and marketing strategies. - Cost Structure and Royalties
BookBaby follows a modular pricing model where authors pay upfront for the services they choose, but in return, they retain 100% of their royalties (minus small distribution fees). Simon & Schuster, on the other hand, does not charge authors for publishing services and even offers an advance, but royalty rates are lower—typically 10-15% for print books and 25% for eBooks. - Publishing Timeline
Authors using BookBaby can see their books published in as little as 4–8 weeks, offering a quick turnaround. Meanwhile, publishing with Simon & Schuster is a more time-intensive process, often taking 12–18 months, as it involves extensive editing, design, marketing preparation, and distribution planning.
| FEATURE |  |  |
| ⭐ Customer Experience | 4.5 stars | Mixed feedback; is highly regarded for quality but slower processes and selective approach. |
| 💸 Affordability | Paid, modular pricing (approx. $2,515 for core services). | No upfront costs; advance is provided but lower royalties. |
| 💰Royalties | Authors retain 100% royalties (minus small fees). | 10–15% for print and 25% for eBooks. |
| ⏳Production Speed | Fast: 4–8 weeks from manuscript to publication. | Slow: 12–18 months from manuscript to release |
| 🏢 Marketing Services | Paid options like metadata optimization and email campaigns. | Full marketing campaigns for select titles only. |
| 🌎 Distribution | 50+ channels, including Amazon, Barnes & Noble, and Walmart. | Extensive global reach (100+ countries) and partnerships with top retailers. |
| 🧑💻 Support | Dedicated publishing specialists are available for guidance. | Full editorial and design team; strong professional backing for signed authors. |
| 📚Formats | eBooks, softcover, and hardcover with Print-on-Demand (POD). | Print, eBooks, and audiobooks with traditional print runs. |
| 💎 Transparency | Modular pricing can feel confusing for some authors. | No upfront costs but royalties and terms vary per contract. |
Overview of BookBaby
Founded in 2011, BookBaby has established itself as a leading self-publishing platform for independent authors. Designed to simplify the self-publishing journey, BookBaby provides a one-stop solution for authors who want complete control over their projects. From editing and professional book design to Print-On-Demand (POD) services and global distribution, BookBaby offers a modular pricing system that allows authors to select and pay only for the services they need. This makes it especially appealing for those seeking flexibility and customization in their publishing journey.
BookBaby excels in offering premium in-house printing, giving authors the freedom to create fully custom books, including choices for trim size, paper quality, and cover finishes. With a robust distribution network of 50+ channels—including Amazon, Barnes & Noble, and Walmart—authors can rest assured that their books will reach a wide audience. Additionally, BookBaby allows authors to retain 100% of their royalties, a significant advantage over traditional publishing.
However, BookBaby’s modular pricing structure can feel confusing for some authors, as it requires navigating several options to calculate total costs. Furthermore, while they provide strong support services, BookBaby does not include copyright protection, and some authors may find the lack of predefined publishing packages overwhelming. Despite these minor drawbacks, BookBaby is an excellent choice for authors who value control, speed, and flexibility in their publishing process.
Key Features of BookBaby
- Comprehensive Self-Publishing Services: Offers everything from editing, cover design, and formatting to Print-On-Demand (POD) and distribution.
- Modular Pricing Model: Allows authors to select and pay only for the services they need, providing flexibility and customization.
- In-House Printing: Premium hardcover and softcover printing with custom options for trim size, paper type, and cover finishes.
- Global Distribution Network: Access to over 50 channels, including major retailers like Amazon, Barnes & Noble, and Walmart.
- 100% Royalties Retention: Authors keep all net earnings from book sales, minus small distribution fees.
- Fast Turnaround Time: Average publishing timeline is 4–8 weeks, significantly faster than traditional publishing.
- POD Services: Print books only when orders are placed, reducing upfront costs and inventory concerns.
- Marketing Add-Ons: Options like metadata optimization, email campaigns, and social media ads to help authors promote their books.
- Support Services: Dedicated publishing specialists available to guide authors through the publishing process.
- Customizable Formats: Supports eBooks, hardcover, and softcover print formats tailored to the author’s vision.
BookBaby: Does Not Offer
- Copyright Protection: Authors must handle their own copyright registration, as this service is not included.
- Predefined Publishing Packages: Unlike many competitors, BookBaby does not offer all-in-one packages, which can overwhelm new authors unfamiliar with the self-publishing process.
- Free Publishing Options: All services are paid, meaning there are no free options or subsidized programs for authors on a tight budget.
- Literary Representation or Traditional Publishing Services: BookBaby does not provide literary agent services or traditional publishing opportunities.
- Extensive Hands-On Marketing Campaigns: While marketing add-ons are available, BookBaby does not offer the in-depth marketing support or publicity campaigns typical of traditional publishers.
- Advance Payments: Unlike traditional publishers, BookBaby does not offer advances, as authors bear the upfront costs of publishing.
- Industry-Level Creative Consultation: Creative decisions, such as design or marketing strategies, are left entirely to the author, with limited guidance compared to traditional publishers.
- Specialized Imprints: Does not cater to specific genres or niche markets with targeted imprints like traditional publishers.
Overview of Simon & Schuster
Founded in 1924, Simon & Schuster is one of the world’s most prestigious traditional publishers and a key player in the global publishing industry. Known for its high-quality editorial standards and extensive marketing capabilities, Simon & Schuster offers a full suite of services, including professional editing, book design, production, marketing, and worldwide distribution. As one of the “Big Five” publishing houses, the company publishes over 2,000 titles annually, catering to a wide variety of genres through its diverse imprints, such as Scribner, Atria Books, and Gallery Books.
Simon & Schuster’s greatest strength lies in its ability to offer authors unparalleled reach and visibility. Through its global distribution network, books are made available in over 100 countries, both in print and digital formats. Additionally, the company covers all production costs and offers authors advance payments against royalties, eliminating upfront financial risks. For authors who secure a contract, Simon & Schuster provides strong marketing support for select titles, which can include media coverage, book tours, and promotional campaigns.
However, as a traditional publisher, Simon & Schuster is highly selective, requiring authors to go through literary agents for submissions. This exclusivity makes it difficult for new or unrepresented authors to secure a deal. Additionally, authors often have limited creative control over decisions like cover design and marketing strategies. The publishing timeline is also lengthy, typically taking 12–18 months from manuscript acceptance to publication. Despite these drawbacks, Simon & Schuster remains a top choice for authors seeking industry recognition, professional backing, and wide readership.
Key Features of Simon & Schuster
- Prestigious Reputation: One of the “Big Five” publishers, offering credibility and industry recognition.
- Comprehensive Editorial Support: Professional editing and manuscript refinement to ensure high-quality publications.
- Diverse Imprints: Includes specialized imprints such as Scribner, Atria Books, and Gallery Books, catering to various genres and target audiences.
- Global Distribution Network: Books are distributed in over 100 countries through both print and digital channels.
- Marketing and Publicity: Tailored marketing strategies for select titles, including book tours, media appearances, and promotional campaigns.
- Advance Payments: Offers authors an advance against future royalties, covering financial risks.
- Audiobook Division: Simon & Schuster Audio produces high-quality audiobook versions of both their own catalog and works from other publishers.
- Rights and Licensing: Facilitates international and multimedia rights opportunities for authors’ works.
- North Star Way Program: Provides additional author services, including online courses and podcasts.
- Established Industry Expertise: Nearly a century of publishing experience, with a strong track record of producing bestsellers.
Simon & Schuster: Does Not Offer
- Direct Submissions from Authors: Manuscripts must be submitted through literary agents, making it inaccessible for unrepresented authors.
- Fast Publishing Timelines: The publishing process takes 12–18 months, significantly longer than self-publishing options.
- Full Creative Control: Authors have limited input on decisions like cover design, pricing, and marketing strategies, as these are managed by the publisher.
- 100% Royalties: Offers lower royalty rates compared to self-publishing platforms (10–15% for print books and 25% for eBooks).
- Self-Publishing Services Under Main Brand: While they operate Archway Publishing for self-publishing, this is separate from Simon & Schuster’s traditional publishing services.
- Flexible Formats: Traditional publishing focuses on standardized formats rather than customizable trim sizes or paper types offered by self-publishing platforms.
- Upfront Cost Transparency: While authors do not pay upfront, the royalty structure and contract terms can vary and may not be fully transparent initially.
- Guaranteed Marketing for All Titles: Marketing resources are prioritized for select titles, leaving other books with limited promotional support.
- Tailored Services for Niche Genres: Simon & Schuster’s imprints focus on mainstream genres, which may not cater to very specific or niche markets.
- POD (Print-on-Demand): Does not offer print-on-demand services directly under their traditional publishing model.
Comparing Affordability/Costs
When it comes to affordability, BookBaby and Simon & Schuster operate on completely different models, making their costs difficult to compare directly.
BookBaby offers a modular pricing system, meaning authors pay only for the specific services they choose. For example, publishing a 252-page book with essential services such as formatting, cover design, Print-On-Demand, and global distribution costs around $2,515. Additional services like marketing or professional editing can increase this total. While BookBaby provides flexibility, the costs can quickly add up, especially for authors opting for premium services.
In contrast, Simon & Schuster, as a traditional publisher, charges authors nothing upfront. Instead, they cover all production, editing, design, and marketing costs while offering authors an advance against royalties. This removes financial risk for the author. However, Simon & Schuster offers lower royalty percentages (10–15% for print books, 25% for eBooks) compared to BookBaby’s 100% royalty retention.
Which Is More Affordable?
For authors with a tight budget who prefer no upfront costs, Simon & Schuster stands out as the more affordable option. However, it’s highly competitive to secure a contract with them. On the other hand, BookBaby provides transparency and flexibility, making it a better choice for independent authors willing to invest in their own publishing journey.
Publishing Timelines
When it comes to publishing timelines, BookBaby and Simon & Schuster differ significantly in speed due to their respective models.
BookBaby offers a much faster timeline, with the entire process typically taking 4–8 weeks from manuscript submission to book availability. Authors maintain full control over their projects, and the process can be expedited by promptly approving proofs and providing necessary materials. This shorter timeline makes BookBaby an excellent choice for authors who need a quick turnaround.
On the other hand, Simon & Schuster operates under a traditional publishing model, which requires a significantly longer timeline of 12–18 months from manuscript acceptance to book release. This includes extensive stages such as manuscript revisions, professional editing, design, marketing preparation, and final distribution. While this timeline ensures a polished and market-ready product, it may feel slow to authors eager to see their work in print.
Which Is Faster?
BookBaby clearly stands out for speed, making it the better choice for authors who want their books published quickly. However, the longer timeline with Simon & Schuster reflects their commitment to detailed editorial processes and robust marketing strategies, which may benefit authors seeking a polished, professionally-backed release.
Royalties
BookBaby and Simon & Schuster differ drastically in their royalty structures, reflecting their self-publishing and traditional publishing models.
BookBaby allows authors to retain 100% of their royalties, minus a small distribution fee for books sold on their platform or through retailers. Authors can withdraw royalties whenever they choose, with no minimum threshold, and also have the option to set up scheduled payouts for convenience. This straightforward and flexible payout system makes it easy for authors to access their earnings.
In contrast, Simon & Schuster offers lower royalty rates typical of traditional publishers:
- 10–15% for print book sales.
- 25% for eBook sales.
Authors receive their royalties after earning out their advance, which can take time depending on sales performance. Payout schedules are usually quarterly or bi-annually, meaning authors may wait months to receive earnings, and the process is less immediate compared to BookBaby.
How Do They Compare?
If maximizing earnings is your priority, BookBaby is the clear winner with its 100% royalty retention and flexible payouts. However, Simon & Schuster provides the added benefit of an advance, which offers upfront financial security. Authors should weigh their preference for upfront payment versus long-term royalty potential when choosing between the two.
Marketing Services
Marketing is a critical aspect of publishing, and both BookBaby and Simon & Schuster offer support, but in very different ways.
BookBaby provides marketing services as optional paid add-ons, allowing authors to select only the tools they need to promote their book. These services include Metadata Optimization ($149), which enhances the book’s discoverability online, and a Book Promotion Bundle ($399), which features placement as a New Release on BookBaby’s Bookshop, email marketing to 150,000+ potential buyers, and social media promotion. Additionally, authors can purchase physical promotional materials such as posters and bookmarks. While these services are helpful, they are not included in the publishing costs and require an additional investment. As a result, the marketing support from BookBaby is relatively basic, leaving the bulk of the promotional efforts to the author.
On the other hand, Simon & Schuster provides comprehensive and professional marketing campaigns, but only for select titles. These campaigns may include media coverage, such as interviews and press releases, book tours, and social media promotion through the publisher’s established platforms. Simon & Schuster also ensures strong retail placement, with books featured prominently in both physical stores and online retailers. These marketing services are included in the publishing process and managed by the publisher, making the process easier for authors. However, resources are typically allocated to books expected to perform well, leaving lesser-prioritized titles with minimal promotion.
Overall, Simon & Schuster offers more robust marketing support, but only for authors whose books are prioritized. For authors seeking control over their promotions, BookBaby offers targeted tools but requires additional investment. Authors must consider whether they prefer comprehensive, publisher-driven campaigns or flexible, author-managed options when choosing between the two.
POD & Distribution
BookBaby and Simon & Schuster both offer distribution services, but their approaches and scope are shaped by their respective publishing models.
BookBaby provides a robust Print-On-Demand (POD) service that allows authors to print books only when orders are placed, eliminating the need for large upfront print runs. This service is highly flexible and included in their modular pricing options when authors select the Printed Books or Printed Books & eBooks package. In terms of distribution, BookBaby partners with over 50 channels, including major retailers like Amazon, Barnes & Noble, and Walmart. They also offer niche platforms for specialized audiences. Global eBook distribution is available for digital formats, ensuring authors can reach a wide readership. While this service is included in the initial pricing for authors who choose distribution, it requires additional costs for authors who opt to add it later. BookBaby excels in making distribution accessible to self-published authors, but authors are responsible for marketing efforts to boost visibility and sales.
On the other hand, Simon & Schuster operates under a traditional publishing model, offering a more extensive distribution network that spans 100+ countries. This includes strong partnerships with physical retailers, online platforms, and audiobook providers. Their distribution service is part of their core publishing process, with no extra cost to the author. Simon & Schuster’s established relationships with major bookstores and digital platforms ensure books have premium placement and greater market exposure. However, the company does not offer POD services under its traditional model. Instead, books are produced in large print runs, which may not suit authors looking to minimize inventory risk. For self-publishing authors, Simon & Schuster offers POD services through Archway Publishing, a separate self-publishing division, but this comes with additional costs.
In summary, BookBaby stands out for its dedicated POD service and wide-reaching yet affordable distribution options, making it a great choice for self-published authors. Simon & Schuster, with its unparalleled global reach and established retail partnerships, excels at traditional distribution but lacks flexibility for authors seeking on-demand printing or smaller-scale production. Authors must decide whether they value the scalability and control of POD (BookBaby) or the prestige and reach of a traditional publisher’s distribution network (Simon & Schuster).
Support Services
The level and type of support authors receive differ significantly between BookBaby and Simon & Schuster, reflecting their self-publishing and traditional publishing approaches.
BookBaby offers strong support services tailored for independent authors. Each author is assigned a publishing specialist who acts as their guide throughout the self-publishing process. These specialists help authors navigate options like formatting, cover design, POD, and distribution, ensuring that the publishing process is as smooth as possible. BookBaby also provides online tools for authors to manage their projects and access step-by-step guidance. However, as a self-publishing platform, the responsibility for decisions and project oversight ultimately falls on the author. While helpful, the support offered by BookBaby is advisory rather than hands-on, requiring authors to take an active role in their projects.
In contrast, Simon & Schuster provides full-service support through dedicated editorial, design, marketing, and production teams. Authors who secure a contract are assigned a publishing production team, which manages every stage of the process, from manuscript editing to final distribution. The company’s experts handle most of the creative and logistical decisions, relieving authors of the burden of managing the publishing process themselves. This level of support is ideal for authors who prefer a hands-off approach, trusting industry professionals to produce and market their book. However, authors may feel less control over creative and strategic decisions compared to a self-publishing model.
In summary, BookBaby gives independent authors personalized guidance and flexibility while expecting them to actively oversee their projects. Simon & Schuster, on the other hand, provides a fully managed, professional support system for authors under contract, making it a better fit for those who want comprehensive production assistance without taking on a hands-on role.
Customer Experience and Reviews
Customer feedback for BookBaby and Simon & Schuster reflects the unique strengths and challenges of their publishing models, offering valuable insights for authors deciding between the two.
BookBaby has earned a 4.5-star rating on Trustpilot, with many authors praising the platform for its flexibility, professional services, and comprehensive support. Customers frequently highlight the ease of navigating the self-publishing process, from manuscript submission to global distribution. Authors also appreciate the transparency of BookBaby’s modular pricing system, as it allows them to select only the services they need. However, some authors find the pricing structure confusing, as calculating the total cost requires exploring multiple options. Additionally, a few reviews mention dissatisfaction with the add-on costs for services like marketing and the lack of all-in-one publishing packages.
For Simon & Schuster, reviews focus less on author experiences and more on its reputation as a retailer and publisher. While Simon & Schuster is highly respected for its editorial quality and extensive distribution network, reviews from authors are less common due to the competitive nature of securing a contract. Customers have noted strong production quality and comprehensive marketing for prioritized titles, but some have raised concerns about the slow publishing process and limited creative control for authors. Simon & Schuster also has a profile on the Better Business Bureau (BBB) with a small number of resolved complaints over the last three years, indicating a degree of responsiveness to customer issues.
In summary, BookBaby receives high marks for its user-friendly platform and flexibility, but some authors find its pricing and modular approach challenging to navigate. Simon & Schuster is known for its prestige and professional quality, though its lengthy timelines and selective author contracts can make it less accessible. Both companies have positive reputations, but their differences in accessibility and approach cater to distinct types of authors.
BookBaby vs. Simon & Schuster : Which is Right for You?
When deciding between BookBaby and Simon & Schuster, your choice will depend on your goals, budget, and level of experience as an author. Here’s a quick breakdown of the key differences:
- Publishing Model: BookBaby is a self-publishing platform that gives authors full creative control, while Simon & Schuster operates as a traditional publisher, managing the entire publishing process for authors under contract.
- Costs: BookBaby requires upfront payments for services, with flexible modular pricing, while Simon & Schuster covers all production and marketing costs but offers lower royalty percentages.
- Speed: BookBaby has a fast publishing timeline (4–8 weeks), whereas Simon & Schuster takes significantly longer (12–18 months).
- Marketing: Simon & Schuster provides professional marketing services for select titles, while BookBaby offers paid add-ons like metadata optimization and email promotions.
- Accessibility: BookBaby is open to all authors, making it a great choice for first-time writers, while Simon & Schuster is highly selective, requiring authors to work through literary agents.
Who Should Choose BookBaby?
If you’re a first-time author or someone who wants full control over your book’s production, BookBaby is the better option. It’s also ideal for authors looking for a quick publishing process or those willing to invest in marketing and distribution themselves.
Who Should Choose Simon & Schuster?
For authors seeking prestige, professional editorial support, and comprehensive marketing for a broader audience, Simon & Schuster is the better choice. This option is best suited for experienced or represented authors with polished manuscripts in mainstream genres.
For an even more in-depth look at BookBaby and Simon & Schuster, click their names to explore detailed reviews right here on Top10publishers. Discover comprehensive insights and access valuable information to help you make an informed decision.
For further details, visit their official websites.