- Paige Ross
- 0 min read
IngramSpark vs. Greenleaf Book Group
Table of Contents
When it comes to self-publishing, selecting the right platform can significantly impact your book’s success. Two popular options that cater to distinct needs in the publishing industry are IngramSpark and Greenleaf Book Group. While IngramSpark is known for its extensive global distribution network and affordable print-on-demand services, Greenleaf Book Group stands out as a hybrid publisher, blending the benefits of traditional publishing with the flexibility of self-publishing. This article offers a comprehensive comparison between these two companies, evaluating their services, pricing structures, royalties, distribution capabilities, publishing timelines, and customer support. This guide will help you determine which platform aligns best with all your publishing goals.
Quick Comparison
- Publishing Model: IngramSpark is a self-publishing platform focused on print-on-demand and global distribution, while Greenleaf Book Group operates as a hybrid publisher offering comprehensive publishing services, including editing, design, and marketing.
- Costs and Pricing: IngramSpark is more budget-friendly with low upfront fees ($25-$49 per book), whereas Greenleaf requires a significant investment ranging from $10,000 to $250,000 for its full-service packages.
- Target Audience: IngramSpark is ideal for self-published authors who are comfortable managing their own projects, while Greenleaf is better suited for authors seeking a guided experience with a focus on non-fiction and business genres.
| FEATURE |  |  |
| ⭐ Customer Experience | Mixed reviews; Trustpilot rating of 2.9 | Positive feedback; personalized support |
| 💸 Affordability | Low cost ($25-$49 per book) | High cost ($10,000-$250,000) |
| 💰Royalties | 45%-70% based on wholesale discount | Up to 70% royalty share |
| ⏳Production Speed | Quick (3-5 business days) | Longer (9 months to 2 years) |
| 🏢 Marketing Services | Limited; authors manage their own marketing | Comprehensive, tailored marketing campaigns |
| 🌎 Distribution | Global network (40,000+ retailers & libraries) | Strong distribution to major and specialty retailers |
| 🧑💻 Support | Phone, email, chat (mixed responsiveness) | Dedicated, hands-on support |
| 📚Formats | Print, eBook (POD services) | Print, eBook, audiobooks |
| 💎 Transparency | Transparent pricing | Custom quotes; pricing not disclosed upfront |
Overview of IngramSpark
IngramSpark is a well-known self-publishing platform that primarily excels in print-on-demand (POD) services and global distribution. As a part of the Ingram Content Group, it allows authors to reach a vast network of over 40,000 retailers and libraries worldwide, including popular outlets like Amazon, Barnes & Noble, and Apple Books. IngramSpark is particularly popular among experienced self-published authors who are comfortable managing the entire publishing process themselves. The platform provides the tools necessary to publish both print and eBook formats, making it a cost-effective option for those looking to maximize distribution without committing to large upfront expenses.
However, IngramSpark focuses solely on printing and distribution and does not offer essential publishing services like editing, cover design, or marketing. This means authors must handle these tasks independently or hire outside professionals, which can be challenging for first-time publishers. While IngramSpark is a strong choice for authors who prioritize affordability and broad distribution, it may not be the best fit for those seeking a more guided, full-service publishing experience.
Key Features
While IngramSpark lacks integrated services for editing, cover design, and marketing, it provides robust tools for publishing and distribution.
Key Features of IngramSpark Include:
- Global Distribution
- Print-on-Demand Services
- Affordable Setup Fees
- POD Integration
- Online Sales Reporting
- Free Educational Resources
- Direct Sales Links
- Multiple Formats Supported
Does Not Include:
- Editing and Proofreading
- Cover Design and Interior Formatting assistance
- Marketing and Promotional Services
- Audiobook Production
- Guided Publishing Support
Overview of Greenleaf Book Group
Greenleaf Book Group (GBG) is a reputable hybrid publisher based in Austin, Texas, known for blending the benefits of traditional publishing with the creative control of self-publishing. With over 25 years of experience, GBG has built a strong track record of helping authors achieve success, with more than 50 titles reaching the New York Times and Wall Street Journal bestseller lists. They excel at providing comprehensive publishing services, including developmental editing, custom cover design, interior formatting, and tailored marketing strategies. This all-inclusive approach is ideal for authors who want professional support throughout the entire publishing process while retaining full ownership of their intellectual property.
Greenleaf primarily caters to non-fiction authors, particularly in business, self-help, and leadership genres, though they also accept select fiction projects. Their strength lies in their customized marketing campaigns, designed to enhance an author’s visibility and audience reach. Additionally, their strong distribution network ensures books are available in major retailers, both online and in physical stores.
However, Greenleaf’s services come at a high cost, with packages ranging from $10,000 to $250,000, making it less accessible for budget-conscious authors. They also have a selective manuscript acceptance rate (around 10%), which may deter authors who are seeking a more straightforward publishing route. Additionally, their longer production timelines can extend to nearly two years, which might not suit authors aiming for a quicker release.
Key Features
Greenleaf Book Group offers a comprehensive range of hybrid publishing services, making it an ideal choice for authors seeking both professional support and creative control. Below are some of their key features:
Key Features of Greenleaf Book Group Include:
- Full-Service Publishing
- Tailored Marketing Campaigns
- Extensive Distribution Network
- Intellectual Property Ownership
- Custom Publishing Plans
- Post-Publication Support
- High-Quality Audiobook Production
- Brand Development Services
Does Not Provide:
- Transparent Pricing
- Guaranteed Acceptance
- Standalone Editing or Design Services
- Full Author Control Over Distribution
Affordability
When it comes to affordability, IngramSpark and Greenleaf Book Group are at opposite ends of the spectrum. IngramSpark and Greenleaf Book Group operate at completely different ends of the pricing systems range, catering to authors with varying budgets and needs. The price difference can be between 2-digit numbers and 6-digit numbers for budgetary limits for these companies. The services provided by each company can indicate which is best for your individual needs as an author.
IngramSpark Pricing
IngramSpark is a much more budget-friendly option, designed for self-published authors looking to get their books to market with minimal upfront costs. The platform charges $25 to $49 for book uploads, depending on the format (print or eBook), and has no mandatory service packages. This affordability makes IngramSpark a popular choice for authors who want broad distribution without committing to large expenses. However, while the setup costs are low, authors must handle editing, cover design, and marketing on their own or hire freelancers, which can add to overall expenses if professional quality is desired.
Greenleaf Book Group Pricing
Greenleaf Book Group offers a premium, hybrid publishing experience, but this comes at a much higher price point. Greenleaf’s comprehensive service packages range from $10,000 to $250,000, depending on the scope of the project. This significant investment covers everything from editing and design to marketing and distribution, making it ideal for authors who seek extensive support and a professional touch. However, the high upfront costs may not be feasible for many authors, particularly those who are new to publishing or working with limited budgets.
Evaluating the Pricing
For comparative analysis, the affordability of IngramSpark is far more attainable, with low, transparent fees and no mandatory service bundles. Greenleaf requires a substantial investment, with fees starting in the five-figure range. IngramSpark offers a pay-as-you-go model where authors pay only for the services they need. In contrast, Greenleaf offers a more rigid, all-inclusive approach that includes various services bundled into one high-cost package. These higher fees include extensive editorial, design, and marketing support, which can help authors achieve a polished, market-ready book. IngramSpark, on the other hand, focuses solely on distribution and printing, leaving authors to source essential services independently.
While IngramSpark is more cost-effective upfront, authors may still need to invest in external services to produce a competitive book. Greenleaf’s packages are a significant investment but provide end-to-end support that could be more cost-effective in the long run for those looking for a high-quality, professional publishing experience.
IngramSpark is ideal for authors who prefer to control the entire publishing process, are comfortable sourcing their own editing and marketing services, and are looking for an affordable way to distribute their books widely. Greenleaf Book Group is better suited for authors who want a hands-on, collaborative experience with a team of publishing experts, are willing to invest in a high-quality product, and are looking for extensive marketing and distribution support to reach a broad audience.
Ultimately, the choice between IngramSpark and Greenleaf Book Group depends on your budget, experience level, and publishing goals. If you’re looking for a cost-effective, DIY approach, IngramSpark offers great value. However, if you seek a more comprehensive, guided publishing experience and are willing to invest significantly upfront, Greenleaf could provide the professional edge needed to take your book to the next level.
Publishing Timeline
When it comes to publishing timelines, IngramSpark and Greenleaf Book Group offer vastly different speeds due to their contrasting business models and levels of service. Let’s explore how their timelines compare, the factors influencing their durations, and what authors can expect when working with each company.
IngramSpark’s Publishing Timeline is Quick and efficient, ideal for authors who want to get their books to market as fast as possible. Typically, it takes only about 3 to 5 business days to publish a book once the files are uploaded, approved, and meet the platform’s specifications. IngramSpark’s model is designed for self-publishers who are ready to handle their own editing, formatting, and design before uploading. The process is automated, meaning that once files are correctly formatted and approved, books can be distributed almost immediately.
Authors who use IngramSpark are generally responsible for preparing all aspects of their book beforehand (such as editing and cover design), which allows the platform to focus solely on distribution and print-on-demand services. This DIY approach drastically reduces the time from submission to publication.IngramSpark’s publishing process is one of the fastest in the industry, making it a great choice for authors seeking to publish on a tight schedule or who need to meet specific launch dates.
Greenleaf Book Group’s publishing timeline is significantly longer, with a focus on quality, customization, and thoroughness. Their timeline typically ranges from 9 months to 2 years, depending on the complexity of the project and the level of services selected. Greenleaf’s process is more akin to traditional publishing, where each book goes through a comprehensive editorial and design process.
Manuscript Evaluation takes about 3-6 weeks to review submissions and decide if the project aligns with Greenleaf’s standards. The Editing and Design stage can take several months, especially if extensive developmental editing is required. Then your books moves on to proofreading and finalization which adds additional time to ensure the book is polished and professionally formatted. This finally leads to printing and distribution once the book is finalized, which can take another 4-8 weeks.
Greenleaf’s timeline is significantly longer due to its emphasis on quality and comprehensive service. This extended period allows for a more hands-on approach, ensuring each book is meticulously crafted and strategically positioned in the market. However, it may not be ideal for authors looking for a quick turnaround.
In summary, IngramSpark is perfect for authors who are prepared to do the heavy lifting themselves and prioritize speed and flexibility. It’s ideal for those with ready-to-go manuscripts who want to get their book to market quickly. Greenleaf Book Group is better suited for authors who value a high-quality publishing experience and are willing to invest both time and money into a more traditional, hands-on process. Ultimately, choosing between the two depends on whether you prioritize speed and affordability (IngramSpark) or quality and comprehensive support (Greenleaf Book Group).
Royalties
When it comes to royalties, IngramSpark and Greenleaf Book Group offer two very different structures, each tailored to their respective business models. Let’s explore how these platforms compare in terms of royalty percentages, payout schedules, and overall ease of receiving payments.
IngramSpark Royalties
With IngramSpark authors can earn 45% to 70% of the list price, depending on the wholesale discount they set.
- The standard wholesale discount is typically 55%, which leaves authors with a 45% royalty after printing costs are deducted.
- For eBooks, authors earn 70% of the list price minus distribution fees, making it one of the more generous eBook royalty structures among self-publishing platforms.
- IngramSpark pays royalties on a 90-day delay from the end of the month in which the sale was made.
- Payments are made via direct deposit to the author’s bank account.
- IngramSpark provides authors with access to real-time sales reports, making it easy to track earnings and monitor book performance.
In summary, IngramSpark offers relatively high royalty rates, particularly for eBooks, with flexibility in setting wholesale discounts. However, the 90-day payout period may not appeal to authors who need quicker access to funds.
Greenleaf Book Group Royalties
Greenleaf Book Group offers authors the potential to earn up to 70% of net sales.
- Greenleaf operates on a net sales model, meaning royalties are calculated based on the revenue after distribution fees and other associated costs are deducted. This approach can yield higher earnings for authors, especially if their books perform well in the market.
- Greenleaf typically processes royalty payments on a quarterly basis, meaning authors receive payments four times a year.
- Greenleaf provides comprehensive reporting, allowing authors to understand how their books are performing and where their sales are coming from. However, since Greenleaf controls distribution, authors have less hands-on visibility compared to IngramSpark’s real-time reporting.
In summary, Greenleaf Book Group offers higher royalty percentages and comprehensive support, but authors must wait for quarterly payouts. This model is better suited for authors who prioritize a full-service publishing experience and are willing to invest upfront for potentially higher long-term returns.
Marketing Services
Marketing is often one of the most challenging aspects of publishing a book, especially for self-published authors. IngramSpark and Greenleaf Book Group take very different approaches to marketing support, reflecting their distinct publishing models. Below, we break down the marketing services offered by each company, how comprehensive they are, and how much they cost.
IngramSpark’s primary focus is on distribution and print-on-demand services, so their marketing support is very limited. Authors using IngramSpark are generally responsible for their own book promotion and marketing efforts. They provide access to some educational resources like blogs, webinars, and guides to help authors learn about marketing strategies.
IngramSpark’s approach is primarily DIY, meaning authors are largely on their own when it comes to driving sales and visibility. The platform provides distribution to a wide network, but it does not actively market or promote individual books. Their marketing support is minimal, making it best for authors who are comfortable managing their own promotional efforts. The platform is suitable for those who prioritize cost-effective distribution but are prepared to invest additional time and resources into marketing their books independently.
Greenleaf Book Group, on the other hand, offers comprehensive, hands-on marketing services as part of its hybrid publishing model. Marketing is a significant part of their strategy to help authors achieve visibility and success in the marketplace. Greenleaf’s marketing services are highly comprehensive and tailored to each author’s unique needs. Some premium services they offer are Custom Marketing Campaigns, Social Media Management, Media Outreach, Book Launch Strategies, and Ongoing Promotion. The cost of their marketing services is included within their overall publishing packages.
Greenleaf Book Group offers robust marketing support that is integrated into its comprehensive publishing packages. This can significantly ease the burden on authors who struggle with marketing, allowing them to focus on writing while professionals handle the promotional aspects. However, this level of support comes at a high cost, making it more suitable for authors with a larger budget who are looking for a full-service experience.
IngramSpark is best for authors who are confident in managing their own marketing efforts or have a limited budget and prefer to handle promotions independently. It’s ideal for those who prioritize cost-efficiency and are willing to invest the time needed to market their book on their own. Greenleaf Book Group, on the other hand, is suited for authors who are willing to invest significantly in their publishing journey and prefer a guided, full-service approach. Ultimately, your choice will depend on your budget, marketing experience, and the level of support you need to achieve your publishing goals.
Print-On-Demand (POD) & Distribution
IngramSpark is primarily a distribution platform, rather than a full-service publisher. It excels in getting self-published books into the hands of readers through its global distribution network. With access to over 40,000 retailers, libraries, and online platforms, including Amazon, Barnes & Noble, Apple Books, and independent bookstores, IngramSpark allows authors to reach a wide audience. IngramSpark offers flexible POD services, allowing authors to print books only when orders are placed. Authors can choose from various formats, including paperbacks, hardcovers, and eBooks in both color and black-and-white options.
The POD and distribution services are included in the book upload fees ($25 for eBooks, $49 for print and print + eBook). However, authors are responsible for any additional costs, such as revisions or updates after the initial upload. IngramSpark is an ideal solution for authors looking to distribute their books widely at a low cost while leveraging the convenience of POD.
Greenleaf Book Group offers a comprehensive, hybrid publishing model that includes distribution as part of its overall service package. They provide full-service support, handling everything from editing and design to marketing and distribution. Their distribution network ensures that books are available through major online retailers, physical bookstores, libraries, and specialty outlets such as airport bookstores. Greenleaf offers both POD and traditional bulk printing options.
Greenleaf’s POD and distribution services are included as part of their full-service publishing packages. Greenleaf stands out for its ability to combine high-quality production with robust distribution channels, providing authors with a comprehensive solution that includes POD, bulk printing, and distribution. Greenleaf Book Group excels at providing a hands-on, guided publishing experience with integrated distribution services. It’s best suited for authors who have a budget for a premium service and are looking for broad distribution paired with full-service support, including marketing and branding.
Ultimately, IngramSpark is perfect for authors who prioritize cost-effective, flexible distribution and are comfortable handling the rest of the publishing process themselves. Greenleaf Book Group is better suited for authors who want end-to-end support and are willing to invest in a comprehensive publishing package. The choice between IngramSpark and Greenleaf depends on your budget, experience, and whether you prefer a DIY approach (IngramSpark) or a full-service publishing partnership (Greenleaf Book Group).
Support Services
IngramSpark is primarily self-service, with limited customer support via email, phone, and chat. They offer blogs, tutorials, and webinars to help authors navigate the publishing process independently. There are no dedicated project managers, so authors handle everything themselves. This service is best for experienced DIY authors comfortable managing their own publishing and marketing. IngramSpark’s support is minimal, focusing on self-help resources, and is most suitable for those who prefer independence.
Greenleaf Book Group offers full services with dedicated project managers guiding authors through every step. They provide comprehensive support covering editing, design, marketing, and distribution, plus post-launch assistance. Authors work closely with a team, ensuring continuous, personalized support. This publisher is best for Authors looking for a collaborative, guided experience with end-to-end publishing support. Greenleaf offers extensive, hands-on support, ideal for authors seeking a partner to handle all aspects of publishing.
In summary, IngramSpark and Greenleaf Book Group offer distinctly different levels of support to authors. IngramSpark is best suited for those comfortable with a DIY approach, providing limited guidance but extensive distribution options at a low cost. In contrast, Greenleaf Book Group excels in offering personalized, hands-on support through dedicated project managers and a full-service publishing experience. Your choice ultimately depends on whether you prefer independence or a guided, high-touch experience throughout your publishing journey.
Customer Experiences and Reviews
When evaluating publishing services, customer feedback can offer valuable insights into what authors can expect. IngramSpark and Greenleaf Book Group receive different levels of feedback due to their unique service models.
Reviews for IngramSpark are mixed, reflecting the platform’s focus on self-service publishing. Authors appreciate the affordability and extensive distribution network, making it a popular choice for those seeking cost-effective, wide-reaching distribution. However, some users report frustrations with customer support, citing delays in response times and a steep learning curve when navigating the platform. They have mixed ratings on Google, with complaints often focusing on technical issues and customer service challenges. This is clear in their Trustpilot rating of 2.9 out of 5 stars. IngramSpark is well-regarded for its distribution reach and POD services but may not be ideal for authors who need hands-on support or are new to self-publishing.
Greenleaf Book Group receives generally positive feedback, especially from authors who value high-quality, personalized support. Many authors commend the professionalism of their team, the effectiveness of their custom marketing strategies, and their attention to detail throughout the publishing process. However, some reviews mention the high costs and the selective acceptance process as potential drawbacks.
There are no prominent Trustpilot ratings available, but reviews on other platforms are generally positive. Google reviews are generally positive, with authors praising the comprehensive support and professional results. Greenleaf is praised for its full-service publishing model, providing extensive support that ensures high-quality output. It is best suited for authors willing to invest in a premium, guided publishing experience.
As always, each publisher will be attractive to each individual author for multitudes of different reasons. IngramSpark offers affordability and distribution for authors who can navigate the process independently, while Greenleaf excels in providing a premium, high-touch publishing experience that caters to authors looking for professional support throughout their journey. Which is best for your story? The best person to answer that question is you.
IngramSpark vs. Greenleaf Book Group
Choosing between IngramSpark and Greenleaf Book Group ultimately comes down to your publishing needs, budget, and level of experience. These two platforms cater to very different types of authors, each offering unique advantages.
If you’re a first-time author looking for hands-on support, guidance, and comprehensive services (like editing, design, and marketing), Greenleaf Book Group is the better choice. They provide dedicated project managers and personalized assistance throughout the entire publishing process, ensuring your book is professionally produced and effectively marketed. However, this comes at a higher cost and requires a significant financial investment.
For authors who are comfortable taking a DIY approach, and managing their own editing, design, and marketing, IngramSpark is a great option. It offers affordable print-on-demand services and a wide global distribution network at a fraction of the cost. It’s ideal for experienced authors who are confident in handling the publishing process independently but want access to broad distribution.
If marketing support is a priority, Greenleaf stands out with its custom marketing campaigns, social media strategies, and long-term brand development. IngramSpark, on the other hand, offers limited resources, leaving authors to handle their own marketing. Ultimately, IngramSpark is best for authors looking for a cost-effective, flexible solution with a focus on distribution, while Greenleaf is ideal for those seeking a full-service publishing experience with extensive support.
For more details on IngramSpark and/or Greenleaf Book Group, check out their in-depth reviews right here on Top10. Also, check out their respective websites to explore their services further.