- Eliza Randall
- 0 min read
BookBaby vs IngramSpark
Table of Contents
When it comes to self-publishing, choosing the right service can be the difference between your book’s success and getting lost in the crowd. With so many options, knowing exactly what each company offers—and what they don’t is essential.
In this article, we take a closer look at two major players in the self-publishing world: BookBaby and IngramSpark. We’ll break down their services, pricing, and overall performance, giving you a straightforward view of which platform best aligns with your goals, budget, and publishing ambitions. Whether you’re after a one-stop shop or just need global distribution, we’ve got you covered with the insights you need to make a smart, informed decision.
Key Differences
BookBaby is ideal for authors seeking a full-service solution. While IngramSpark is suited for authors who are primarily focused on distribution and prefer to handle other aspects of publishing independently.
BookBaby
- A one-stop shop for self-publishing.
- Offers comprehensive services including: Design, Printing & Distribution
- Provides a more guided, full-service experience.
IngramSpark
- Primarily focused on: Distribution & Print-on-Demand (POD) services
- Requires authors to manage: Design, Editing, Marketing
- Offers a more hands-on, DIY approach.
| FEATURE |  |  |
| ⭐ Customer Experience | 4.5 stars | 3 stars |
| 💸 Affordability | Packages starting from $1090 | Publishing fees starting at $25 for eBooks, $49 for print |
| 💯 Primary Focus | Comprehensive, All-in-One Publishing Services | Distribution and Print-on-Demand |
| ⏳Production Speed | 8 weeks | Allows authors to publish as quickly as possible |
| 🏢 Marketing Services | Ads for Authors Program | Limited (authors must handle their own marketing) |
| 🌎 Distribution | 60+ Channels (Amazon, Barnes & Noble, Walmart, etc.) | 40,000+ Retailers and Libraries Worldwide |
| 🧑💻 Support | Personal Production Manager | Phone, Email, and Chat Support (mixed reviews) |
Overview of BookBaby
Founded in 2011, BookBaby has quickly established itself as a top choice for independent authors navigating the self-publishing world. With a mission to empower writers, BookBaby offers a comprehensive range of high-quality services, supporting every stage of the publishing process. From manuscript preparation and professional editing to custom book design, formatting, and in-house printing, BookBaby handles the heavy lifting, allowing authors to focus on writing.
BookBaby also provides robust distribution and marketing options, ensuring your book reaches readers worldwide. Positioned as a premium service, BookBaby’s pricing starts at $1,090 for the basic Express package, with additional costs for essential services like editing and marketing. Despite the higher pricing, BookBaby has earned a strong reputation, boasting a 4.5-star rating on Trustpilot, reflecting the positive experiences of many authors who have successfully brought their books to life with their support.
BookBaby – Key Features
BookBaby focuses on providing a full suite of professional publishing services as well as in-house printing, and distribution. Marketing services are available in higher-tier packages, alongside metadata optimization.
- Editing Services
- In-House Printing
- Marketing Services
- 100% Royalties
- Design Services
- Dedicated Support
- Distribution to 60+ companies
Does Not Offer
- Audiobook Services
- Copyright Protection
- Editing Not Included in Basic Packages
Overview of IngramSpark
IngramSpark is a well-regarded platform in the self-publishing industry, renowned for its extensive global distribution network and efficient print-on-demand (POD) services. Launched to cater to the needs of self-published authors and small publishers, IngramSpark offers a cost-effective solution for those seeking to distribute their books widely without the significant overhead costs typically associated with traditional publishing.
The platform is particularly appealing to authors who want to maintain control over their publishing process while still benefiting from the expansive reach of a global distribution network. IngramSpark enables authors to make their books available in both print and digital formats, reaching over 40,000 retailers, libraries, and online platforms, including major players like Amazon, Barnes & Noble, and Apple Books.
While IngramSpark excels in distribution and POD services, it’s important to note that the platform does not provide fundamental publishing services such as editing, cover design, or marketing. This means authors must be prepared to handle these aspects independently. Despite this, IngramSpark remains a popular choice for those who prioritize broad distribution and flexible printing options at a reasonable cost.
IngramSpark – Key Features
- Global Distribution Network: IngramSpark connects authors with over 40,000 retailers and libraries worldwide.
- Print-On-Demand (POD) Services: Flexible options allow authors to print anywhere from one book to thousands, reducing the risk of unsold inventory.
- Educational Resources: The platform offers tools and resources to help authors navigate the publishing process.
- Online Sales Reporting: Authors can track sales performance in real time, providing valuable insights for optimizing marketing strategies.
Does Not Offer
- Publishing Services: IngramSpark does not provide fundamental services like proofreading, editing, cover design, or formatting.
- Direct Publishing Assistance: Authors are responsible for managing all aspects of their book’s production and distribution.
- Extensive Support: Customer service has received mixed reviews, with some authors experiencing delays and difficulties in receiving assistance.
Comparing Affordability
When it comes to affordability, both platforms present unique cost structures that cater to different types of authors.
BookBaby Pricing
BookBaby offers three main packages, each with varying levels of service:
- Express Package ($1,090): Includes 25 softcover books, eBook conversion, and distribution, but lacks services like cover design and marketing.
- Complete Package ($2,190): Adds professional book cover design and interior formatting but still excludes marketing and copyright services.
- Deluxe Package ($2,890): Includes marketing services and metadata optimization but requires additional investment for editing and proofreading.
While BookBaby’s packages are comprehensive, they can quickly become expensive, especially when factoring in the cost of essential services not included in the base packages.
IngramSpark Pricing
IngramSpark’s pricing is more straightforward, with fees associated with the format and distribution of the book:
- Publishing Print and eBook Formats: $49
- Publishing Only Print or eBook: $25 (for eBooks only) or $49 (for print only)
IngramSpark also offers a price calculator for estimating print costs and potential royalties, making it easier for authors to manage their budget. However, authors must bear the cost of additional services like editing, design, and marketing, which are not offered by IngramSpark.
Marketing Services
BookBaby includes marketing services only in its Deluxe package, offering options like social media ads and metadata optimization. However, these services come at a significant additional cost and are not guaranteed to boost sales.
IngramSpark does not offer direct marketing services, leaving authors to manage their marketing efforts independently. While IngramSpark’s distribution network is extensive, the platform’s lack of marketing support may make it difficult for authors to increase visibility and sales on their own.
Publishing Timelines
BookBaby typically takes around 8 weeks to publish a book, though customer reviews suggest that this timeline can extend depending on the complexity of the project and the responsiveness of the support team.
IngramSpark offers more flexibility with its print-on-demand model, allowing authors to publish books as quickly as they can prepare them. However, the responsibility falls entirely on the author to manage the timeline, which can vary based on how quickly they can handle the book’s production and distribution logistics.
POD (Print On Demand) Services & Distribution
BookBaby partners with over 60 distribution channels, including major retailers like Amazon and Barnes & Noble. The platform’s in-house printing capabilities ensure high-quality production but can be costly if authors need larger print runs.
IngramSpark boasts an even broader distribution network, reaching over 40,000 retailers and libraries worldwide. Its print-on-demand services offer flexibility in printing quantities, making it a cost-effective option for authors who want to avoid the risk of unsold inventory.
Comparing Royalties
When it comes to royalties, BookBaby offers a straightforward and appealing structure. Authors retain 100% of the royalties from their book sales, with the only deductions being the distribution fees charged by the sales channels. This means that after these minor fees, all revenue generated from book sales goes directly to the author, making it a favorable option for those looking to maximize their earnings.
IngramSpark, on the other hand, operates on a more complex royalty structure. The royalties an author receives depend on several factors, including the wholesale discount set for retailers and the cost of printing each book. After these costs are deducted, the remaining amount is what the author earns. While this allows for some flexibility in setting prices and discounts, it also means that the author’s take-home pay can vary significantly, depending on the choices they make regarding pricing and distribution strategies.
In summary, BookBaby offers a more predictable and potentially more lucrative royalty model, especially for authors who prefer a clear-cut revenue structure. IngramSpark provides flexibility but requires careful management to optimize earnings.
Support Services
BookBaby offers personalized support by assigning each author a dedicated publishing specialist who guides them through the entire publishing process, from manuscript preparation to final distribution. This one-on-one support is designed to help authors navigate the complexities of self-publishing with ease. However, while many authors appreciate the personalized service, there have been some reports of communication lapses and delays in project timelines, which can be frustrating for those expecting a smoother experience.
IngramSpark, on the other hand, provides access to expert support via phone, email, and chat. While these multiple channels offer flexibility for authors seeking assistance, the quality of customer service has received mixed reviews. Some users have praised the platform for its knowledgeable support staff, while others have encountered difficulties in getting timely and effective help. The variability in service can be a concern, particularly for first-time authors who may need more consistent guidance throughout the publishing process.
Customer Experience and Reviews
BookBaby has a solid Trustpilot rating of 4.5 stars, with many authors praising the platform’s comprehensive services and user-friendly process. However, the high cost of additional services and occasional lapses in customer support are common points of criticism.
IngramSpark holds a Trustpilot rating of 2.9 stars, reflecting a more mixed customer experience. While authors appreciate the platform’s extensive distribution network, many have expressed frustration with the platform’s complexity and inconsistent customer support.
BookBaby or IngramSpark? Which Should You Choose?
If you’re seeking a comprehensive, all-in-one self-publishing solution that takes the stress out of the publishing process, BookBaby is likely your best bet. With a wide array of services that cover nearly every aspect of bringing a book to life— from manuscript preparation and professional editing to custom design, in-house printing, and global distribution—BookBaby is tailored for authors who prefer a more hands-off approach. This makes it an ideal choice for those who want to focus on their writing while leaving the technical and logistical details to experienced professionals. The convenience of having everything under one roof, combined with the personalized support of a dedicated publishing specialist, ensures a smoother, more guided publishing journey. However, it’s important to be aware of the costs, as BookBaby’s premium services, particularly in editing and marketing, can add up.
On the other hand, IngramSpark is best suited for authors who already have a polished manuscript and are primarily focused on distribution. With its extensive reach and flexible print-on-demand capabilities, IngramSpark offers a cost-effective solution for those who are confident in managing the production and marketing of their books independently. This platform is ideal for authors who prioritize broad distribution and are comfortable navigating the self-publishing process with minimal guidance.
Learn More About BookBaby
If BookBaby feels like the right fit for your publishing needs, check out their website to see all they offer and kickstart your publishing journey today. Find out how BookBaby can help turn your manuscript into a professionally published book.